"After living in our home in Lexington, MA for 16 years the sad time came for us to move to a different area and sell our home. We immediately contracted with Dani Fleming/MA Properties because she had done a fabulous job selling several other homes on our street. We loved that Dani could provide us with real statistics and guide us on the best time to sell. We were especially impressed with how she marketed and staged our home.
Hopefully we will be staying in our new home for quite awhile but if we ever need to sell another home again, especially in Lexington, we wouldn't consider anyone other than Dani to sell it."
5 Keys to Maximize Sale Price!
Selling a home can be stressful and time-consuming no matter how many times you've done it!
That’s why we’re here. Our agents and listing team help sellers navigate the selling process, explaining it every step of the way. Our goal is to make the home-selling process as stress-free, seamless, and flawless as possible, while ensuring our sellers are confident they are making smart moves. We provide in-depth consultations, offer strategic advice on every component, provide an in-depth market analysis, offer as much assistance as you want in preparation, and we professionally stage and market your home — exposing your home to the most buyers, generating the most offers, and most importantly, the highest sale price possible.
We offer a service to our sellers, if needed, where we will pay for all the cosmetic improvements in the home and get reimbursed at closing. 50 Middle is an example where the sellers used this service.
Dani and our Listing manager Susan, came into the home and recommended neutralizing and cleaning up the interior with a fresh coat of paint, painting the kitchen cabinets and refinishing the floors throughout.
Susan contacted contractors and presented the sellers with several quotes. Once the sellers approved the work and selected the contractor, a budget was prepared and we got to work! Susan manages the entire project from start to finish to ensure that everything quoted is completed.
Check out the preparation video below which will show this home’s amazing transformation.
Next up was our staging manager, Lisa. We have about 20 homes worth of furniture in our warehouse that cater to many different house styles. Completely staging a home (either vacant or occupied) is part of the package when you choose to work with MA Properties.
Lisa came up with a staging plan, sent it to our sellers for their review, and then our staging team got busy staging every room in the house.
Preparation may be key, but staging is what creates that 'wow' factor when buyers walk in the door. The aim is to evoke the emotions of the buyer to visualize how they can live in the home, creating that 'I have to have the home' feeling.
Check out the staging video below to see how we stage an occupied home.
Glenn, our marketing manager, then created a marketing plan for this home. Part of the marketing plan involves a 3D tour where buyers can virtually experience the home in their own time and place (even while out of state or overseas!), a dollhouse view of the home where buyers can view what rooms are above or below others, a video which shows them the key components of the home, a floorplan where they can easily see the home's layout, and lots of photos. Using these digital assets, we run social media ad campaigns for the home and send targeted emails to buyers who have been to an Open House of a similar price point in the same town.
The whole goal is to excite buyers to “experience” the home and imagine living there before they've even stepped through the door.
Our Open Houses are welcoming and play a part in this process. The first Saturday Open House will have live music, either a guitarist or pianist, and cookies. It all helps the visceral feel a buyer has when they walk in the door and keeps the kids happy as well!
The home was priced to attract buyers and presented beautifully. After 5 days, lots of private showings and groups through the open houses, our seller received 7 offers.