1. Smart Decisions

Selling a home is too important to leave to chance!

You deserve to be the smartest person at the closing table

And we know how to get you there. By taking a data-driven approach to real estate. We care-fully review the performance of the local market. Observe the underlying trends. And analyze all available data to provide you with an informed listing price — maximizing your sales potential.

We know there are many estimates for your home’s value - Zestimate, Redfin estimate, assessed value etc. None of them are accurate. Pricing your home realistically is critical to maximizing your final sale price. Our agents will analyze all the recent sales and provide an accurate and readable market analysis so that you can be sure that the list price is the right one.

Need to buy and sell - we have timing a buy and a sell strategies to accommodate all scenarios. Making getting you into your new home, a stress-free process.

Market Updates

Who are today's buyers

When we look at the demographics of potential buyers there are two groups we are mainly interested in, the downsizers and the first-time homebuyers.

Typically, the downsizers are empty-nesters or are considering retirement and looking to leave their larger home for something more manageable.

The first-time homebuyers are typically renting in the city and are looking to buy a smaller, affordable single-family home or condo.

Listen below for a more in depth look at todays buyers and how that affects you and your home.

Best Time to Sell

Looking at this graph you can see the data showing how many homes were listed each month. Most people think April-June is the best time to sell, however, looking at the data you can see that is when you will have the most competition, since buyers will have an abundance of homes to choose from.

The best time to come on the market is February or March. January is also a good option during a mild winter. But are the buyers even out then? Well, we listed a Waltham home on Feb 3rd that received 49 offers!!

Listen below for a more in depth look at seasonality and the best time to put your home on the market.

Market Analysis

Zactimate, not a Zestimate

There are hundreds of factors that we take into consideration when creating your home's value and no two reports are the same. Instead of a robot and an algorithm, we use our experience and up-to-date MLS data.

Listen to the video for an in-depth review of how valuable an accurate market analysis is and get yours below!

Listen below for a more in depth look at the value of a thorough market analysis.

Get your home's accurate value.

Instead of a robot and an algorithm, we use our experience and up-to-date MLS data*

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Pricing Strategy

This graph shows the consequences of overpricing your home. The longer it is on the market, the lower the sales price will be. Buyers KNOW the value of your home and will rarely make an offer if your home is overpriced. If they do, they will try to ‘low-ball’ the offer in attempt to get a deal. Small price reductions will not generate much activity. It will require a large reduction to stimulate activity IF the lower price brings the home into its realistic market value range.

Another issue with overpricing your home is that it gives buyers an upper hand in negotiation of terms and conditions. Offers in this situation will always have a home inspection, whereas in a multiple offer situation, such contingencies are typically waived.

Listen below for a more in depth look at pricing your home.