Make your home stand out with MA Properties Online's Marketing
Today's technology makes it easier than ever for consumers to view any home for sale on the market. As agents, we can enter a home into the MLS, click a button, and watch it automatically appear on Zillow, Trulia, etc.
Unfortunately, that can also make it harder for Buyers to distinguish one home for sale from another. After a certain point, they all tend to look the same.
We wanted our listings to stand out from the crowd, so we decided to keep pushing.
Professional photography is so important when marketing a home. Today's buyers search for homes online, and their first impression of a home is by viewing the photographs. To entice them to visit the home in person, you need great photographs and plenty of them! We use a minimum of 30 photos always.
HD Home Video Tours
Marketing to today's buyers involves providing information about the home digitally. By creating home videos we give the buyer the ability to 'understand' the home and its layout, and get them excited prior to their first visit.
If there is one thing we know for sure, it's that Buyers want to see rich media... and lots of it.
Every listing we take receives both professional photography and video; that's been a standard of ours for years. We also provide an amazing 3D Tour. 3D tours are 'cutting edge' technology that the MA Properties Online team use to showcase a home. When buyers view the 3D tour they get to 'walk' around the home, see 360 degree views from where they are 'standing' while in the comfort of their own home and it is a totally immersive experience.
Our team of stagers know what appeals to today's buyers and can tailor a home to create an emotional response with the buyers. Positive emotional experiences from buyers results in a higher price offered for the home. Our staging services range from advice, to bringing in accent pieces all the way to completely staging a vacant home.
Floor plans assist buyers to determine the layout of the home online before they've even visited. These are valuable tools that buyers use to evaluate whether the layout works for their needs, or whether modifications to the layout can be made to create the home of their dreams.
Each home we bring onto the market has a dedicated website which is based on the physical street address. The website is the place buyers can go for information, video, 3D tour, photographs and all other sorts of supplementary information about the home.
The biggest reason we're able to attract so much attention is because we can control the presentation of it on our website.
The MLS, listing portals, and most broker sites all pretty much follow the same standard formatting. We're not given the freedom to change too much on sites we don't control.
On MAPropertiesOnline.com, the shackles have been released and we're free to show your home the way we envision it.
We've partnered with the right professionals to make sure our listings have every advantage we can provide over the competition.
How do we get Buyers to our website to see it? We employ a few different strategies, but chief among them is Facebook Marketing.
We understand people don't go to Facebook to buy a home. But we know the people who are buying homes are on Facebook.
More than once, we've heard stories like: "We weren't looking to buy a home, but we saw your listing on Facebook and realized we had to have it".
100% of buyers search for a home on the internet, so having a comprehensive social media plan is really important.
We even have Sudo the K9 Super Sleuth on the case for listing sneak peaks. Take a Look!
How do we expose your home to buyers?
Along with all of the other channels mentioned already we expose your home to serious buyers by these mechanisms also.
With 5 agents in the team we have a constant supply of active buyers looking to buy in the area. When a home is coming on the market that may suit our buyers we give them a heads-up that the home is coming on the market soon. Not only do we have buyers we work with all the time, but the wider Leading Edge offices also have a large network of buyers. We provide information about your home to all of the agents in our network.
We have systematized our internal processes and every buyer who attends an Open House, and every buyer who has enquired about a home on the market, are all contained within our contact management database. We use this database to send information about your home to a targeted list of potential, and active, buyers.
It's all about Exposure and we have it!
All of this marketing is at no additional charge to the standard fee!
Read Actual Client Reviews
We take great pride in delivering a high level of service to our clients that not only meets their expectations but exceeds those expectations. But don't just take my word for it, see and read what our clients have to say in their own words.
All the marketing in the world won't matter if you don't have the right agent representing you. We have an entire team of professionals who take their jobs very seriously. When you hire one of us, you get us all...even Sudo!