Additional marketing occurs during the various phases of the new construction.
New construction goes through many stages prior to completion. The MAPropertiesOnline team have a comprehensive marketing plan for new construction that incorporates many of these stages, and allows the buyer to visualize the layout and finishes of a home prior to its completion. Buyers are far more likely to make an offer on a home prior to its completion if they can get a visual and spatial understanding of the home. This means, for a builder, less risk that the home sits on the market unsold after its completion and assures great cash flow.
When the home has some room definition:
When the home has been finished and staged:
It's important to understand the value of Facebook in marketing a home.
Buyers do not go on Facebook to search for a home, but buyers who are searching for a home are on Facebook!
The MAPropertiesOnline team heavily promote a home on Facebook. Buyer engagement in promotions feeds into our promotion of the new construction. We have 2 types of promotions which are heavily involved in our new construction campaigns. With massive Facebook user engagement and then subsequent 'We listened to you. Come and see the finished product' promotion we engage with thousands of people within a 10 mile radius of Lexington.
An example of typical engagement with these types of Facebook ad campaigns is shown below.